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Television commercials have a huge impact on how it affects children commercials are the biggest form of advertisement geared toward children children between the ages of two and eleven view well over 20,000 television commercials yearly, and that breaks down to 150 to 200 hours (national institute on media and the family, 1998. Impact of tv advertisement on youth marketing essay during children's television shows is is one way to measure these advertising effects on. (sullivan, 2005) television advertising offers product and brand-related ideas and information to children that results in purchase request to parents (sullivan, 2005) this issue- to what extent television advertisements is effective in defining and changing the buying behavior of children-is worth investigating, and has motivated us to undertake.
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